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BRAND AND PRODUCT MANAGEMENT

Overview

Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success. 

The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. 


Learning Objectives

  • You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
  • will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees.
  • Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value.
  • you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees.

Course Outline

  • Lesson 1: Launching new products and the challenge of managing their life-cycle.
  • Lesson 2: Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
  • Lesson 3: Knowing how to communicate your offering: Brand Architecture & naming.
  • Lesson 4: Building your brand portfolio.
  • Lesson 5: Translating your brand into compelling customer experiences.
  • Lesson 6: Equipping and engaging employees to deliver on the brand promise.

Fees

3200 Per Person

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