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STARTING AN ONLINE RETAIL BUSINESS

Overview

As online retailers in the clothing sector continue to enjoy growth, now is a great time for small businesses to develop an online presence.

This Starting an Online Retail Business course  will be an opportunity to understand the benefits of online selling and will offer an insight into what to expect when using the internet to sell or market your product. It will explore new channels of communication which are impacting businesses now, as well as looking at future developments.

Learning Objectives

  • you will know the steps to designing and managing a distribution channel.
  • be able to identify the most important players in distribution channels and their roles

Course Outline

  • Lesson 1: Online retail: the benefits and what to consider
  • Lesson 2: Online retailer: case study – looking in depth at a retailer
  • Lesson 3: Practical tips: what does it cost and where do you start
  • Lesson 4: Social media: how to take advantage of social networking to engage customers
  • Lesson 5: Future of internet retailing what should small businesses be thinking about in the next two years
  • Lesson 6: Optimization and conversion: how to drive traffic to your site and convert visitors into buyers

Fees

3200 Per Person

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