Media And Public Relations

Overview

In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Module 1: Getting Started

Icebreaker
Housekeeping Items
Workshop Objectives

Module 2: Networking for Success (I)

Overview
Creating an Effective Introduction
Making a Great First Impression

Module 3: Networking For Success (II)

Overview
Minimizing Nervousness
Using Business Cards Effectively
Remembering Names

Module 4 The Meet and Greet

Overview
The Three-Step Process
The Four Levels of Conversation
Case Study (I)
Case Study (II)

Module 5: Dressing for Success

Overview
The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear

Module 6: Writing

Overview
Business Letters
Writing Proposals
Reports
Executive Summaries

Module 7: Setting Goals

Overview
Understanding Goals
SMART Goals
Helping Others with Goal Setting

Module 8: Media Relations

Overview
Television
Print
Web Presence, Blogs & the Internet

Module 9: Issues and Crisis Communication Planning

Overview
Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect

Module 10: Social Media (The PR Toolkit)

Overview
Blogs
Wikis
Podcasts
Social Bookmarks
RSS Feeds

Module 11: Employee Communications

Overview
Verbal Communication
Non-Verbal Communication Skills
Email Etiquette
Negotiation Skills
Making an Impact

Module 12: Wrapping Up

Overview
Words from the Wise
Lessons Learned
Completion of Action Plans and Evaluation