Sales Strategy Workshop - This Workshop is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. 

Therefore, the expected outcomes of this workshop focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. 

The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. 

The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. 

In this workshop, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. 

Learning Objectives

  • Develop your Sales Strategy
  • Forecast Market Demand and Develop Sales Budget
  • Prepare Your Sales Plan
  • Manage the Sales Process
  • Implement Corporate and Business Sales Strategies
  • Understand Sales Financial Statements and Budgeting.

Course Outline

  • Lesson 1: Managing Sales Strategy & Sales intelligence
  • Lesson 2: Applying intelligence to understand your strategic context and Forecasting Sales Revenue
  • Lesson 3: Intelligence analysis for sales: Analytical tools and techniques
  • Lesson 4: Strategic sales Management in action – joining intelligence in your journey




4 Day(s)

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