Social Media In The Workplace

Overview

We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out.

Understanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and your participants will realize how Social media and the Workplace can work together.

Module 1: Getting Started

Icebreaker
Housekeeping Items
Workshop Objectives

Module 2: What is Social Media?

Online Communities
User Created Content
Information Sharing
Communication Tools
Case Study

Module 3: Defining Your Social Media Policy (I)

It Should be a Living Document
Choosing an Information Officer
What Can and Cannot Be Shared
Legal and Ethic Specifications
Case Study

Module 4: Defining Your Social Media Policy (II)

New Hire Orientation
Let Common Sense Guide You
Nothing Offensive
Rules on Soliciting and Personal Posts
Case Study

Module 5: Creating a Living Document

What is a Living Document?
How Often is it Revised?
Who Will be in Charge?
Change Management
Case Study

Module 6: Keeping an Eye on Security

Password Rules
Needs Constant Monitoring
Keeping Information Confidential
Protecting Intellectual Property
Case Study

Module 7: Rules to Follow When Posting (I)

Always Show Respect
Stop and Think Before You Post
Always be Honest
Never Discredit or Talk Ill of Competitors
Case Study

Module Eight: Rules to Follow When Posting (II)

Be Transparent
Act Like You Would in Real Life
Grammar and Spelling Still Counts
Never Post When You Are Angry
Case Study

Module 9: Benefits of Social media

From Audience to Author
Builds Customer Loyalty
Speed and Flexibility in Communication
Two Way Communications
Case Study

Module 10: The Pitfalls of Social Media

Bullying
Group Think
Trolling
Remember, It Is Out There Forever
Case Study

Module 11: Listen to Your Customers

They Provide Great Feedback
It Makes Them Happy
Improves Your Brand
Improves Product Development
Case Study