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Digital Lead Generation

Posted On Jun 07, 2020

With the growth of the internet, the world has changed from one of information scarcity to one of information abundance. 

RECAP develops the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

The key to driving more traffic to boost up sales is the quality of the service being provided and the quality of the content designed to attract the targeted audience.

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers.

Leverage Paid Social

Social media can be a powerful channel for lead generation. In order to be successful at acquiring leads via social media, you must invest time and effort in building an engaged audience so you can convert those individuals into leads. The first challenge is figuring out which tool is right for your business. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest.

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