As online retailers in the clothing sector continue to enjoy growth, now is a great time for small businesses to develop an online presence.
This Starting an Online Retail Business course will be an opportunity to understand the benefits of online selling and will offer an insight into what to expect when using the internet to sell or market your product. It will explore new channels of communication which are impacting businesses now, as well as looking at future developments.
Learning Objectives
you will know the steps to designing and managing a distribution channel.
be able to identify the most important players in distribution channels and their roles
Course Outline
Lesson 1: Online retail: the benefits and what to consider
Lesson 2: Online retailer: case study – looking in depth at a retailer
Lesson 3: Practical tips: what does it cost and where do you start
Lesson 4: Social media: how to take advantage of social networking to engage customers
Lesson 5: Future of internet retailing what should small businesses be thinking about in the next two years
Lesson 6: Optimization and conversion: how to drive traffic to your site and convert visitors into buyers
