Real Estate Strategic Management

Improved strategic thinking and decision-making skills for real estate professionals.
Enhanced ability to align corporate objectives with stakeholder expectations.
Better understanding of the competitive landscape and how to respond to market forces.
Improved strategic planning and execution capabilities.
Adaptation to changes in the real estate industry through dynamic planning.
Improved marketing skills and strategies for real estate professionals.
Enhanced ability to analyze and respond to market dynamics.
Increased customer acquisition and retention through effective marketing.
Better brand positioning and awareness in the real estate market.
Improved ROI on marketing efforts.
The ability to create and execute comprehensive marketing plans.
Improved sales planning and forecasting capabilities for real estate professionals.
Enhanced ability to manage and optimize sales teams.
Better preparedness for seasonal variations in the real estate market.
Improved accuracy in sales projections and quota setting.
Ability to respond proactively to changing market conditions.
Increased competitiveness through competitor analysis.

Understand the strategic management process and concepts relevant to the real estate industry.
Recognize the importance of having a clear vision, mission, and corporate objectives for a real estate business.
Learn about corporate governance and stakeholder management in the context of real estate.
Develop the ability to maintain coherence in strategic direction.
Analyze the external factors affecting real estate business using tools like Porter's Five Forces, environmental analysis, and competitive analysis.
Understand the significance of the modern business environment in real estate.
Learn how to set up and lead a strategic planning team effectively.
Gain insights into the implementation of strategic plans and the importance of dynamic planning as a continuous process.

Conduct a comprehensive marketing audit for a real estate business.
Learn market research techniques to identify opportunities and threats.
Develop growth strategies for expanding market share.
Understand the concept of Market Share vs. Value Share.
Learn about Average Revenue Per User (ARPU) development and its importance.
Explore strategies to increase the customer share of wallet.
Implement Segmentation, Targeting, and Positioning (STP) strategies.
Develop a compelling value proposition for real estate offerings.
Understand persona analysis and its role in marketing.
Learn about various marketing channels, tactics, and key performance indicators (KPIs).
Develop effective branding strategies for a real estate business.
Master the art of marketing planning and budgeting.

Manage seasonality in real estate sales effectively.
Learn various sales forecasting methods applicable to the industry.
Understand the difference between bottom-up and top-down sales forecasting approaches.
Set individual and team sales quotas based on realistic targets.
Anticipate and respond to market trends that impact real estate sales.
Incorporate changes in sales strategies as needed.
Monitor and analyze competitor activities in the market.