Retail markets and shops have a very ancient history, dating back to antiquity. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. Some of the earliest retailers were itinerant peddlers.

Learning Objectives

  • Learn to create a great first impression
  • Learn to greet constructively & create a personal connection
  • Develop rapport & create warmth & openness
  • Ask effective questions to better understand client needs
  • Master active listening techniques
  • Learn to control the sale & lead a customer to becoming a buyer
  • Learn 4 effective techniques for minimizing & negating the need to discount
  • Master effective techniques for closing without being pushy
  • Learn cross selling and up selling

Course Outline

  • Lesson 1: It Starts with you
  • Lesson 2: Consider the customer
  • Lesson 3: Starting the sales process
  • Lesson 4: Greeting
  • Lesson 5: Needs Analysis
  • Lesson 6: Control the sale
  • Lesson 7: Maximizing Every Opportunity
  • Lesson 8: Sales Psychology 101
  • Lesson 9: Closing the Sale
  • Lesson 10: Thank You


2500 Per Person 


6 Day(s)

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