Real Estate Advanced Marketing

Leverage the attendees with real estate marketing understanding, to be equipped with all the knowledge needed to enter or enhance their real estate marketing experience.

Module 1: Brand Strategy Creation

• Benefits of strong branding in Real Estate
• The 8 Branding Mix (Naming, Identity, Positioning, Proposition, Image, Tone/Voice, Persona, Essence)
• Brand Naming Techniques
• Brand Positioning Statement Development

Module 2: Real Estate Marketing Tactics and Updates

• Difference between needs, wants and requests in real estate
• Marketing and sales harmony in real estate
• History of Real Estate Marketing in the past 30 years
• The hierarchy of clients needs.
• The Marketing Mix (7 P’s)
• Targeting and Segmentation
• Understand the mindset of real estate clients.

Module 3: Marketing Strategy and Planning

• Unique Selling Point (USP) creation
• Difference between USP and PUSP (Perceived Unique Selling Point)
• Desktop Research in Real Estate
• Analyze your presence and competitor presence
• Marketing Strategy Creation
• Marketing Plan Creation
• Communication Plan Creation

Module 4: Material Creation in Real Estate

• Rules for Company Profile Creation
• Rules for Project’s Brochures Creation
• Supportive Sales Materials
• Monthly Materials (Flyers, Offers, Floor Plans, etc.)
• Video Ads in Real Estate (Emotional, Functional, Reality, etc.)

Module 5: Events and Exhibitions in Real Estate

• Different types of events in real estate.
• Brokers Events.
• Launch Events.
• Annual Events.
• Occasional Events.
• Exhibition Participation
• Create an event brief.
• Create a booth brief.
• Activation Styles

Module 6: Marketing Content Creation

• Content Creation in Real Estate
• Difference between message, tagline, copy, and slogan.
• Types of content creation
• Content creation for social media platforms
• Content creation for listing platforms