Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

Learning Objectives

  • Understand how marketing information and market research is gathered, analyzed, and used
  • Describe the marketing planning process
  • Define marketing and the marketing concept
  • Understand the marketing process

Course Outline

  • Lesson 1: Strategic Marketing and Planning
  • Lesson 2: Marketing Research
  • Lesson 3: Value Proposition
  • Lesson 4: Customer Relationship Management
  • Lesson 5: E- Marketing
  • Lesson 6: Integrated MKT Communication


3500 Per Person 


6 Day(s)

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