Visual Merchandising

Course Outcomes:

• Demonstrate products on display in retail stores and enhance customers' choices
• Outline design briefs for merchandise
• Create retail displays in a retail store
• Demonstrate duties and responsibilities of a visual merchandiser
  

Modules

Module 1: Visual Merchandising and Components

• Introduction to Visual Merchandising
• Parts of the Store and its functions
• Hardware and Fixtures in the store
• Visual Merchandising Technique
• Common Mistakes in Visual Merchandising

Module 2: Store Design

• The principles of design used in display
• What is balance
• The types of balance
• The strategies to create emphasis in displays
• What is proportion
• Ways in which proportion is achieved
• What is rhythm
• Strategies to create rhythm in displays
• The various category of colors
• What is a color wheel
• The various color schemes
• The types of lighting used in store illumination
• What is harmony
• The various forms of harmony
• The common window display errors

Module 3: Store Atmospherics

• Store Branding and In-store Elements
• Store Layout and Customer Flow
• Point of Purchase
• Influence in Customer’s Behavior 
• Store Audit and Retail Metrics

Module 4: Visualizing Store Display

• Process of creating a visual display in the store
• Good practices of Visual Display
• Visual Merchandising Manual
• Common Mistakes in Visual Merchandising
• Visual Merchandising to Sales