Marketing Basics

Overview

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your

participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Module 1: Getting Started

Housekeeping Items
Workshop Objectives
Pre-Assignment
Action Plans

Module 2: What is Marketing?

What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Case Study

Module 3: Common Marketing Types (I)

Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Case Study

Module 4: Common Marketing Types (II)

Guerilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Case Study

Module 5: The Marketing Mix

Product
Price
Promotion
Place
Case Study

Module 6: Communicating the Right Way

The Marketing Pitch
Sell Value Not Price
Fun and Entertaining is Powerful
Choosing the Right Media
Case Study

Module 7: Customer Communications

Give Your Customers a Voice
It's Not About You, It's About Them
Every Interaction Counts
Answer Questions Honestly
Case Study

Module 8: Marketing Goals

Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Case Study

Module 9: The Marketing Funnel

Awareness
Interest
Desire
Action
Case Study

Module 10: Marketing Mistakes (I)

Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Case Study

Module 11: Marketing Mistakes (II)

Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Case Study

Module 12: Wrapping Up

Words from the Wise
Lessons Learned
Completion of Action Plans and Evaluations