The Retail Manager program is offered at the of Management.The program examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of modern distribution and how it needs to be managed. With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.
Learning Objectives
Analysis of the evolving retail environment
Understanding the customer: shopping behavior analysis- Market segmentation- Targeting- Positioning
In store marketing: merchandising & shopping experience- CRM and loyalty management
HR organization fundamentals
buying principles
How CSR is changing retailers' ways of doing business
