The Retail Manager program is offered at the of Management.The program examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of modern distribution and how it needs to be managed. With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.

Learning Objectives

  • Analysis of the evolving retail environment
  • Understanding the customer: shopping behavior analysis- Market segmentation- Targeting- Positioning
  • In store marketing: merchandising & shopping experience- CRM and loyalty management
  • HR organization fundamentals
  • buying principles
  • How CSR is changing retailers' ways of doing business

Course Outline

  • Lesson 1: Retail strategy
  • Lesson 2: Retail value proposition
  • Lesson 3: Implementation & control
  • Lesson 4: New frontiers of retail management

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