Business Plan Consulting

Business development and consultation: RECAP’s mission is to create and enhance business strategy and operation cycle for real estate developers/Brokers. The first step of optimized business strategy is to identify and understand all of its parameters. Our holistic approach allows us to determine our client’s needs and expectations at every level, driven by the pursuit of perfection. we have established ourselves as the premier business management and strategy agency, delivering end-to-end Business Plan (Budget Exercise, Business Strategy, Marketing Plan, Sales Plan, HR Plan) that generate value across your entire business. In both a challenging and ever changing business environment, we are committed to providing our clients with honest, data driven feedback that sees our brands stay competitive, on trend and ahead of the curve.

RECAP Business Plan:

Business Strategy

Execute Industry analysis / Economic Outlook 

Implement Situation analysis / SWOT / Cause effect / 7’s Model / Stakeholder analysis

Develop Vision / Mission / Value statement

Identify organization risk management Tools/Intelligence

Identify strategic objectives

Deliver Change management Development (Organic/ Planned)

Develop Management to change resistance mechanism

Identify Enterprise Architecture

Set Benchmarking: Identify Internal/ External Standers 

Conduct Technology need assessment

Map of development

Develop Action/Tactical Plans

Develop USP

Develop SOP

Identify Target Market

Recognize Competitive Advantage

Detect Sources of Income

Marketing Plan

Construct Market Segmentation / Targeting/ Positioning Strategy 

Develop Branding Strategy & Brand Identity 

Craft Promotion and Advertising Strategy

Conduct Competition analysis

Design SOSTAC Model

Form ATL/BTL Media Plan

Examine Lead Generation Options

Generate Pricing Strategy/ Payment Plan

Develop Online presence Actions

Identify Marketing Budget

Sales Plan

Augment Sales Service Strategy

Conduct Sales Channels analysis

Enrich Sales Forecasts

Set Sales Target / Sales KPIs

Develop Commission Structure

Conduct Client Retention Strategies

Implement After Sales Service and Customer Experience 

HR Plan

Identify strategic HRM principles/ Learning organization/ management of competencies/ recruitment and selection / induction 

JD/JE (Job Description / Job Evaluation)

Identify the Appraisal process 

Identify dictionary of competencies 

Identify code of ethics, labor rights and safe working environment

Personal development, career plan, MD

Identify effective model of leadership

Draw the full training system 

Create a Management Structure

VBO (value basic organization) 

Operation Plan : Develop and implement :  

Clear Operation objectives

Operation Activities to be delivered

Quality standards

Desired Operation outcomes

Staffing and resource requirements

Implementation timetables

A process for monitoring progress

Financial Plan / Budget Exercise

Determination of headcount and human resource required

Cost/ Revenue optimization analysis

P&L

Cash flow analysis/ Planning/ Projection 

Sensitivity Analysis

Business Ratios

Liquidity ratios 

Current ratio 

Quick test ratio 

Efficiency ratios

Profitability ratios 

financial processes analysis:

Budgeting

Purchasing

Payments

budget control

collection

installments management

soft / hard recovery

business plan monitoring