Overview

Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

Learning Objectives

Understand how marketing information and market research is gathered, analyzed, and used
Describe the marketing planning process
Define marketing and the marketing concept
Understand the marketing process

Course Outline

Lesson 1: Strategic Marketing and Planning
Lesson 2: Marketing Research
Lesson 3: Value Proposition
Lesson 4: Customer Relationship Management
Lesson 5: E- Marketing
Lesson 6: Integrated MKT Communication

RETAIL MARKETING

Overview

Learning Objectives

Course Outline

Fees

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