Real Estate Digital Marketing

This comprehensive training program is designed to equip real estate professionals with essential digital marketing skills to enhance their online presence, reach potential buyers, and drive sales. The training is divided into four modules. 

Learning Objectives:

1. Understand the importance of digital marketing in the real estate industry.
2. Set clear and actionable marketing objectives and goals.
3. Identify and understand target audiences and create detailed buyer personas.
4. Develop a compelling unique selling proposition (USP).
5. Establish and maintain a robust online presence.
6. Gain an introduction to PPC advertising.
7. Create and optimize professional Facebook and Instagram business profiles.
8. Learn effective content strategies and best practices for Facebook and Instagram.
9. Create and manage targeted ad campaigns on Facebook and Instagram.
10. Utilize Google Ads, including search ads, and leverage Google Analytics for performance tracking.

Module 1: Introduction to Digital Marketing for Real Estate

1.⁠ ⁠Digital Marketing Overview
•⁠  ⁠Importance of Digital Marketing in Real Estate
•⁠  ⁠Key Concepts and Terminologies
•⁠  ⁠Trends and Insights in the Real Estate Market

2.⁠ ⁠Building a Digital Marketing Strategy
•⁠  ⁠Setting Objectives and Goals
•⁠  ⁠Identifying Target Audience and Buyer Personas
•⁠  ⁠Crafting a Unique Selling Proposition (USP)

3.⁠ ⁠Branding and Online Presence
•⁠  ⁠What’s your brand story?
•⁠  ⁠What does a brand consist of?

4.⁠ ⁠Basics of Paid Advertising
•⁠  ⁠Introduction to PPC Advertising
•⁠  ⁠Budgeting and Planning

Module 2: Facebook Marketing for Real Estate

1.⁠ ⁠Setting Up and Optimizing Facebook Pages
•⁠  ⁠Creating a Business Page
•⁠  ⁠Profile and Cover Photos

2.⁠ ⁠Facebook Advertising Essentials
•⁠  ⁠Types of Facebook Ads
•⁠  ⁠Targeting Options and Strategies
•⁠  ⁠Custom Audiences and Lookalike Audiences

3.⁠ ⁠Engaging Content for Facebook
•⁠  ⁠Posting Best Practices
•⁠  ⁠Creating and Promoting Property Listings
•⁠  ⁠Using Facebook Live for Virtual Tours

Module 3: Instagram Marketing for Real Estate

1.⁠ ⁠Setting Up and Optimizing Instagram Profiles
•⁠  ⁠Creating a Business Profile
•⁠  ⁠Profile Bio and Highlights

2.⁠ ⁠Instagram Content Strategies
•⁠  ⁠Creating Engaging Visual Content
•⁠  ⁠Using Stories, Reels and Hashtags

3.⁠ ⁠Instagram Advertising Essentials
•⁠  ⁠Creating Ad Campaigns
•⁠  ⁠Targeting Options and Strategies

4.⁠ ⁠Advanced Instagram Advertising
•⁠  ⁠Custom Audiences and Retargeting
•⁠  ⁠Collaborations and Influencer Marketing

Module 4: Google Ads for Real Estate

1.⁠ ⁠Introduction to Google Ads
•⁠  ⁠Overview of Google Ads Platform
•⁠  ⁠Types of Google Ads (Search, Display, Video)
•⁠  ⁠Setting Up Your Account

2.⁠ ⁠Creating Effective Search Ads
•⁠  ⁠Keyword Research for Real Estate
•⁠  ⁠Setting Up and Managing Campaigns

3.⁠ ⁠Advanced Google Ads Strategies
•⁠  ⁠Using Ad Extensions
•⁠  ⁠Local Search Ads for Real Estate
•⁠  ⁠Using Google Analytics