Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.
The Sales Fundamentals workshop will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Your participants will become more confident, handle objections, and learning how to be a great closer.
Module 1: Getting Started
Icebreaker
Housekeeping Items
Workshop Objectives
Module 2: Understanding the Talk
Types of Sales
Common Sales Approaches
Glossary of Common Terms
Module 3: Getting Prepared to Make the Call
Identifying Your Contact Person
Performing a Needs Analysis
Creating Potential Solutions
Module 4: Creative Openings
A Basic Opening for Warm Calls
Warming up Cold Calls
Using the Referral Opening
Module 5: Making Your Pitch
Features and Benefits
Outlining Your Unique Selling Position
The Burning Question That Every Customer Wants Answered