40 Real Estate Sales KPIs

1.     Sales Revenue: This KPI measures the total dollar value of all properties sold by a salesperson over a given period of time.

2.     Number of Properties Sold: This KPI measures the total number of properties sold by a salesperson over a given period of time.

3.     Average Sales Price: This KPI measures the average price of properties sold by a salesperson over a given period of time.

4.     Conversion Rate: This KPI measures the percentage of leads that a salesperson converts into successful sales.

5.     Listing Conversion Rate: This KPI measures the percentage of property listings that a salesperson converts into successful sales.

6.     Average Days on Market: This KPI measures the average number of days it takes for a salesperson to sell a property from the date it was listed on the market.

7.     Referral Rate: This KPI measures the percentage of a salesperson's customers who refer new business to the company.

8.     Customer Satisfaction Score: This KPI measures the level of satisfaction that a salesperson's customers have with their service.

9.     Average Commission Rate: This KPI measures the average commission rate earned by a salesperson on their sales.

10. Time to Close: This KPI measures the average amount of time it takes for a salesperson to close a sale, from initial contact to closing.

11. Lead Response Time: This KPI measures the average time it takes for a salesperson to respond to a new lead inquiry.

12. Active Pipeline: This KPI measures the total number of properties a salesperson has in their active sales pipeline at any given time.

13. Listing Inventory: This KPI measures the total number of properties a salesperson has listed for sale at any given time.

14. Listing Quality: This KPI measures the quality of a salesperson's property listings, including the accuracy of the listing details and the quality of the listing photos.

15. Repeat Business Rate: This KPI measures the percentage of a salesperson's customers who return to them to make additional purchases.

16. Upsell Rate: This KPI measures the percentage of a salesperson's customers who upgrade to a more expensive property than they initially intended to buy.

17. Closing Ratio: This KPI measures the percentage of a salesperson's leads that result in a successful sale.

18. Average Commission per Sale: This KPI measures the average commission earned by a salesperson on each sale they make.

19. Sales Activity: This KPI measures the number of sales-related activities a salesperson performs in a given period of time, such as calls, emails, and property showings.

20. Sales Goal Attainment: This KPI measures the percentage of a salesperson's sales goal that they achieve over a given period of time.

21. Active Prospecting: This KPI measures the number of new prospects a salesperson has added to their pipeline within a given time frame.

22. Social Media Engagement: This KPI measures a salesperson's effectiveness in engaging with potential customers on social media platforms.

23. Average Time Spent with Clients: This KPI measures the average amount of time a salesperson spends with each client, from initial contact to closing.

24. Sales-to-Listing Ratio: This KPI measures the ratio of properties sold to properties listed by a salesperson over a given period of time.

25. Cost Per Sale: This KPI measures the total cost of acquiring a customer or lead, including marketing and advertising expenses, divided by the total number of sales made by a salesperson.

26. Average Contract-to-Close Time: This KPI measures the average amount of time it takes for a salesperson to close a sale once a contract has been signed.

27. Sales Forecast Accuracy: This KPI measures how accurately a salesperson can forecast their sales results for a given period.

28. Quality of Customer Interaction: This KPI measures the quality of a salesperson's interactions with their customers, including their ability to build rapport and provide excellent customer service.

29. Average Number of Showings per Sale: This KPI measures the average number of property showings a salesperson conducts before making a successful sale.

30. Pipeline Velocity: This KPI measures the speed at which a salesperson moves prospects through their pipeline, from initial contact to closing.

31. Sales Cycle Length: This KPI measures the average length of time it takes for a salesperson to close a sale, from the first contact with a prospect to the final contract signing.

32. Average Contract Value: This KPI measures the average dollar value of each sales contract closed by a salesperson.

33. Gross Margin: This KPI measures the percentage of total revenue that a salesperson generates after accounting for their direct costs of sales.

34. Sales Effectiveness Index: This KPI measures the overall effectiveness of a salesperson's sales efforts, taking into account factors such as revenue generated, leads generated, and customer satisfaction.

35. Customer Acquisition Cost: This KPI measures the total cost of acquiring a new customer, including marketing and sales expenses.

36. Deal Size: This KPI measures the average dollar value of each sales transaction closed by a salesperson.

37. Win Rate: This KPI measures the percentage of leads that a salesperson successfully converts into sales.

38. Time to First Response: This KPI measures the average time it takes for a salesperson to respond to a new lead inquiry for the first time.

39. Sales Activity Ratio: This KPI measures the ratio of sales-related activities, such as calls, emails, and meetings, to the total number of hours worked by a salesperson.

40. Sales Growth Rate: This KPI measures the rate at which a salesperson's sales are growing over time, compared to the previous period.