55 Real Estate Marketing KPIs

1.              Lead Generation: The number of leads generated through different marketing channels such as website forms, landing pages, email campaigns, social media campaigns, events, etc.

2.              Cost per Lead (CPL): The cost of acquiring a new lead through a specific marketing channel, such as paid search, social media, or email. This metric helps you understand the cost-effectiveness of each marketing channel in generating leads.

3.              Cost per Click (CPC): The amount you pay for each click on your paid search or social media ads. This metric helps you understand how much you are paying for each visitor to your website.

4.              Cost per Sale (CPS): The cost of acquiring a customer or client divided by the total sales generated from that customer or client. This metric helps you understand the profitability of your marketing campaigns and whether adjustments need to be made to your marketing budget.

5.              Customer Acquisition Cost (CAC) or Cost per Acquisition (CPA): The total cost incurred to acquire a new customer, including marketing costs and sales costs. This metric helps you determine how much you should invest in marketing to acquire new customers profitably. This metric helps you understand the cost-effectiveness of your marketing efforts in generating new business.

6.              Customer Acquisition Rate (CAR): The number of new customers or clients acquired over a specific period of time divided by the total number of prospects. This metric helps you understand the effectiveness of your marketing and sales efforts in acquiring new customers.

7.              Cost per Acquisition by Channel: The cost of acquiring a customer or client through each marketing channel, such as email, social media, paid search, or referral. This metric helps you understand which channels are the most cost-effective in acquiring new customers.

8.              Cost per Impression (CPM): The cost of displaying an ad to 1,000 people. This metric helps you understand the cost-effectiveness of your online advertising campaigns, such as display or video ads.

9.              Click-Through Rate (CTR): The percentage of people who click on an ad or link compared to the total number of people who viewed it. This metric helps you understand the effectiveness of your ads or links in driving traffic to your website.

10.           Social Media Ad Click-Through Rate (CTR): The percentage of viewers who click on your social media ads. This metric helps you understand the effectiveness of your social media advertising campaigns in driving traffic to your website and generating leads.

11.           Email Click-Through Rate (CTR): The percentage of recipients who click on a link within your marketing emails. This metric helps you understand the effectiveness of your email marketing campaigns in driving traffic to your website or generating leads.

12.           Website Traffic: The number of visitors to your website, the source of the traffic, the pages they visit, and how long they stay on the website.

13.           Organic Search Traffic: The number of visitors to your website from organic search. This helps you understand how effective your search engine optimization (SEO) efforts are.

14.           Organic Search Rankings: The position of your website in search engine results pages for relevant keywords. This metric helps you understand the effectiveness of your search engine optimization (SEO) efforts and the potential for increased website traffic and lead generation.

15.           Referral Traffic: The number of visitors to your website from other websites. This helps you understand how effective your referral marketing efforts are.

16.           Referral Rate: The percentage of new customers or clients who were referred by existing customers or clients. This metric helps you understand the effectiveness of your customer referral program in generating new business.

17.           Conversion Rate: The percentage of leads that turn into customers or clients. For example, the number of people who schedule a property viewing or sign a lease agreement after filling out a lead form.

18.           Return on Investment (ROI): The financial return on marketing investment. It can be calculated as the revenue generated by the marketing campaign divided by the cost of the campaign.

19.           Brand Awareness: The extent to which your target audience is aware of your brand, and how positively they perceive it. This can be measured through surveys, social media engagement, website traffic. The level of recognition and familiarity that people have with your brand. This metric helps you understand how well your marketing efforts are building brand awareness and increasing your visibility in the marketplace.

20.           Engagement Rate: The number of likes, comments, shares, and clicks your social media posts receive, divided by the number of followers.

21.           Customer Retention Rate: The percentage of customers who return to do business with you again, which reflects the effectiveness of your marketing in building customer loyalty.

22.           Time to Conversion: The time it takes for a lead to convert into a customer or client. This can be used to identify bottlenecks in your marketing and sales processes and make necessary improvements.

23.           Sales Funnel Performance: The percentage of leads that move through each stage of your sales funnel. This helps you identify which stages of the funnel need optimization to improve overall performance.

24.           Email Marketing Metrics: This includes open rates, click-through rates, conversion rates, and bounce rates for email campaigns. These metrics help you understand how your email campaigns are performing and what improvements you can make.

25.           Social Media Reach: The number of people who see your social media content. This helps you understand how effective your social media marketing is at reaching your target audience.

26.           Return on Ad Spend (ROAS): The revenue generated from your advertising campaigns divided by the cost of the advertising. This helps you understand how effective your advertising campaigns are in generating revenue.

27.           Customer Lifetime Value (CLTV): The total value of a customer over their entire relationship with your business. This metric helps you understand the long-term profitability of your customer base and inform your marketing and sales strategies.

28.           Average Time on Market: The average amount of time it takes to sell or lease a property. This metric helps you understand the effectiveness of your marketing efforts and whether you need to adjust your pricing or marketing strategy.

29.           Net Promoter Score (NPS): A customer satisfaction metric that measures the likelihood of customers referring your business to others. This metric helps you understand how satisfied your customers are with your services and how likely they are to refer others to your business.

30.           Customer Satisfaction Score (CSAT): A metric that measures customer satisfaction with your services. This metric helps you understand how satisfied your customers are with your services and where improvements can be made.

31.           Return on Objective (ROO): The value generated by achieving a specific marketing objective, such as increasing website traffic, generating leads, or improving brand awareness. This metric helps you understand the effectiveness of your marketing campaigns in achieving your specific objectives.

32.           Sales Growth Rate: The percentage increase in sales over a specific period of time. This metric helps you understand the overall growth of your business and how effective your marketing efforts are in driving sales.

33.           Marketing Qualified Leads (MQLs): The number of leads that meet specific criteria and are considered more likely to become customers or clients. This metric helps you understand the quality of your leads and the effectiveness of your marketing in attracting qualified prospects.

34.           Website Conversion Rate: The percentage of website visitors who take a specific action, such as filling out a contact form or downloading a brochure. This metric helps you understand the effectiveness of your website in converting visitors into leads or customers.

35.           Social Media Engagement Rate: The percentage of followers who engage with your social media content, such as liking, commenting, or sharing. This metric helps you understand the effectiveness of your social media content in engaging your audience.

36.           Customer Retention Rate: The percentage of customers who continue to do business with you over a specific period of time. This metric helps you understand the effectiveness of your customer service and retention strategies.

37.           Cost per Retention: The cost of retaining a customer or client over a specific period of time. This metric helps you understand the cost-effectiveness of your retention strategies and whether you need to make adjustments to improve retention rates.

38.           Marketing Cost as a Percentage of Revenue: The percentage of total revenue that is spent on marketing and advertising. This metric helps you understand the cost-effectiveness of your marketing efforts and whether adjustments need to be made to your marketing budget.

39.           Customer Churn Rate: The percentage of customers or clients who stop doing business with you over a specific period of time. This metric helps you understand the effectiveness of your retention strategies and identify areas where improvements can be made.

40.           Online Reviews: The number and quality of online reviews about your business. This metric helps you understand how satisfied your customers are with your services and the overall reputation of your business online.

41.           Cost per Appointment: The cost of generating an appointment with a potential customer or client. This metric helps you understand the cost-effectiveness of your marketing campaigns in generating appointments and identifying which channels are the most effective.

42.           Resale Unit Attendance: The number of people who attend your Resale Unit. This metric helps you understand the effectiveness of your marketing efforts in promoting Resale Unit and generating interest in your properties.

43.           Time to Close: The average amount of time it takes to close a sale or lease a property. This metric helps you understand the effectiveness of your marketing efforts and whether you need to adjust your pricing or marketing strategy.

44.           Lead Response Time: The amount of time it takes for your sales team to respond to a lead. This metric helps you understand the effectiveness of your sales team and whether improvements need to be made to increase lead conversion rates.

45.           Cost per SQM: The cost of developing or marketing a property per square meter. This metric helps you understand the cost-effectiveness of your development and marketing efforts and identify areas where cost savings can be achieved.

46.           Pipeline Value: The total value of potential sales or leases in your sales pipeline. This metric helps you understand the potential revenue growth of your business and the effectiveness of your sales and marketing efforts in generating leads and closing deals.

47.           Email Open Rate: The percentage of recipients who open your marketing emails. This metric helps you understand the effectiveness of your email marketing campaigns in capturing the attention of your audience.

48.           Landing Page Conversion Rate: The percentage of visitors who take a specific action on a landing page, such as filling out a contact form or downloading a brochure. This metric helps you understand the effectiveness of your landing pages in converting visitors into leads or customers.

49.           Social Media Followers: The number of followers your business has on social media. This metric helps you understand the effectiveness of your social media marketing efforts in building a community of engaged followers.

50.           Click-to-Call Rate: The percentage of visitors who click on a phone number to call your business. This metric helps you understand the effectiveness of your mobile marketing efforts and the potential for generating phone leads.

51.           Mobile Traffic: The percentage of website traffic that comes from mobile devices. This metric helps you understand the importance of mobile optimization for your website and the potential for generating leads through mobile channels.

52.           Video Views: The number of views on videos promoting your properties or business. This metric helps you understand the effectiveness of your video marketing efforts in generating interest and engagement.

53.           Average Time on Site: The average amount of time visitors spend on your website. This metric helps you understand the engagement of your website visitors and the potential for generating leads or customers.

54.           Bounce Rate: The percentage of visitors to your website who leave after viewing only one page. This metric helps you understand the effectiveness of your website in engaging visitors and the potential for optimizing your website to generate more leads.

55.           Average Order Value (AOV): The average amount of revenue generated per customer or client. This metric helps you understand the value of your customers and the potential for increasing revenue through upselling and cross-selling.