Real Estate Marketing Director "BLUEPRINT"

At this course, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.

Learning Objectives

• Set the stage for the training and understand the evolution of the Egyptian real estate market.
• Grasp fundamental principles for building a strong brand, especially in real estate.
• Tailor marketing strategies specifically for the Egyptian audience.
• Understand the components of an effective marketing plan and the art of storytelling.
• Craft tailored marketing strategies that resonate with varied demographics and market segments.
• Equip participants with the understanding of digital strategies and their relevance in real estate marketing.
• Empower participants with skills to create unique and compelling marketing strategies that differentiate real estate offerings.
• Impart knowledge on budgeting, including allocation and management of a marketing budget.
• Develop skills for financial analysis in marketing initiatives, optimizing for profitability and forecasting returns.
• Foster collaboration and networking within the real estate industry.
• Equip participants with effective sales techniques to convert marketing efforts into tangible sales.
• Emphasize the importance of post-sales engagement and building long-lasting relationships with clients.
• Provide insights and techniques for adept leadership and management in real estate marketing.
• Understand emerging trends, innovations, challenges in real estate marketing, and envision future scenarios.
• Explore the integration of Artificial Intelligence (AI) in real estate marketing and understand its applications.
• Strengthen understanding and commitment to maintaining the highest ethical standards in real estate marketing.
• Bring closure to the course by summarizing key takeaways, providing guidance for continuous learning, and encouraging participant feedback.

Modules:

Day 1: Laying the Foundations & The Evolution of Real Estate Industry in Egypt

1. Introduction to Participants

2. The Evolution of the Egyptian Real Estate Market

3. What Makes You Different: Branding in Real Estate

4. Understanding the Market & Client Types

5. Archetype Case Study

Day 2: Brand Consistency vs Brand Evolution

1. Why Branding is Important

2. Brand Consistency

3. Brand Evolution

4. Differentiation through Branding

Day 3: Respecting Your Audience

1. Cultural Nuances and Societal Values

2. Localization and Audience Engagement

3. Sustainability and Green Features

4. Developing a Marketing Plan

5. Public Relations and Community Engagement

Day 4: Marketing Strategy vs Plan vs Tactics

1. PESTEL Analysis

2. SWOT Analysis

3. Localizing the Marketing Mix

4. Marketing Strategies vs Tactics

Day 5: Digital Embrace

1. The Digital Landscape

2. Benefits of Digital Marketing

3. Digital Marketing Analytics

4. Case Studies and Best Practices

Day 6: Budgeting & Financial Analysis

1. Basics of Budgeting

2. Financial Analysis

3. Effective Marketing Channels

Day 7: Collaborative Dynamics

1. Basics of Collaboration

2. Sales Funnel vs Sales Cycle

Day 8: Leadership Anchor Points

1. Leadership vs Management

2. Leadership Dilemmas and CSR

Day 9: Future Trends and AI

1. Emerging Trends

2. Integration of AI

Day 10: PROMPTS & UPHOLDING INTEGRITY

1. The Importance of Ethics in Real Estate and Ethical Decision making

2. Crafting an ethical brand image

3. How to deal with AI

4. Setting tone and Style

5. Ethical considerations in AI prompts

6. Advanced Marketing with AI